About Us

In May 2018, on a sunny day in Los Angeles, I had a realization that changed my path. I saw the excitement surrounding a major celebrity cosmetic brand, but I also noticed something missing. While the products looked good, they didn’t fully address what people were truly seeking—cosmetics that not only enhanced appearance but also nurtured and cared for the skin beneath.

I thought, "What if there was something better?" Something that delivered visible beauty and lasting care. That moment sparked the vision for what would eventually become my brand.

My mission was clear: to create cosmetics that people would love using every day—products that felt good, worked better, and helped people feel confident not just for a moment, but for life. Today, that mission lives on in every product we create—designed to elevate your beauty, care for your skin, and inspire the confidence to show up as your best self, every single day.